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<div align=justify>The Google Sandbox is the theory used to explain why newly-registered domains rankings may get temporarily reduced. In other words, new websites are put into a “sandbox”. Getting these websites released out of the sandbox can take days, weeks, or even months. Placing into Google Sandbox puts new websites at an extreme disadvantage to the competition.

* '''''Why does this happen?'''''

One of the main reasons for new sites to be placed into the sandbox is blackhat practices (e.g. creating duplicate content, keyword stuffing or bulk purchasing of links). They may optimize a website, but do not create a targeted search.

* '''''Reducing the Sandbox Effect'''''

There are a few methods to have a decent page ranking. These are as follows:

'''''1.''''' Buying expired domains
'''''2.''''' Thorough planning
'''''3.''''' Choosing proper keywords
'''''4.''''' Creating quality content related to the website

* '''Buy expired domains'''

Purchasing an expired domain will reduce the chance of being placed in the Google sandbox, since it has been used before. This can be of a great use when starting a business online.

* '''Proper planning'''

It is recommended to be publishing a few pages at a time and not the whole site at once. Google will notice these and slowly start to index them. After some time, there will already be a great number of pages indexed.

* '''Don’t concentrate on popular keywords'''

Despite the site being indexed, it’s unlikely to be in the first couple of pages when using popular keywords. Think of less-popular keywords as this may result in the website ranking in the first few pages because of less competition.

* '''Create quality content and get good backlinks'''

The combination of high-quality content and good links from reputable sources will significantly influence the page rank.  Links from .gov, and .edu sites are greatly valued by Google. You can keep your site rank at the top after a period of time by gradually building links.

Although Google Sandbox can have negative effect on a new business, you can minimize it. There is a number of other search engines to get your site indexed with. Patience and good search engine optimization methods, will help your site to be at the top of the list in no time.
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