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<div align=justify>Google makes a lot of money from online advertising. It made $33.3 billion in revenues in the twelve months ended June 30, 2011. 97% from it ($32.2 billion) was from advertising.

A research to discover the keywords that receive the highest costs per click (CPC) in Google AdWords has been done by '''''[http://www.wordstream.com/ WordStream ]''''', a software provider for keywords and pay-per-click marketing campaigns.

WordStream used its own Google Keyword tool to find 10,000 most expensive keywords over a 90-day period. The keywords determined were united into categories by theme. Here are the top 20 keyword categories with the highest costs per click:

1. Insurance - $54.91 per click

2. Loans - $44.28 per click

3. Mortgage - $47.12 per click

4. Attorney - $47.07 per click

5. Credit - $36.06 per click

6. Lawyer - $42.51 per click

7. Donate - $42.02 per click

8. Degree - $40.61 per click

9. Hosting - $31.91 per click

10. Claim - $45.51 per click

11. Conference Call - $42.05 per click

12. Trading - $33.19 per click

13. Software - $35.29 per click

14. Recovery - $42.03 per click

15. Transfer - $29.86 per click

16. Gas/Electricity - $54.62 per click

17. Classes - $35.04 per click

18. Rehab - $33.59 per click

19. Treatment - $37.18 per click

20. Cord Blood - $27.80 per click

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