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Google's Privacy Update: What You Need to Know
<div align=justify>Google's new privacy update that will allow the company to eventually integrate its products will kick in March 1. Tuesday's news that Google condensed its 70 privacy settings into one easier-to-understand and more transparent document, paves the way for the company to meld its products into a more integrated and intuitive user platform, i.e. Google needed to give itself permission to sync your products in the future. Nothing will change tangibly on March 1 -- Google products will all still look and function the same. Users can already share data across services such as Picasa and Google+. And Google already has numerous intuitive functions: the Google calendar can autocomplete using names in your Gmail account. But the new privacy rules give the company leeway to combine your Google products in cool ways in the future. Not searching for a gym membership in January? Google will remove those ads from your search. Email a friend about adopting a puppy? You might see ads for animal shelters in your area. Your friend Jon doesn't have an "h" in his name? Google Docs will remember this, too. By syncing your Google products, the ads you see and your search results will be customized. Google will be different for each individual. Just like with iTunes and other online services, there is no way to opt out of a privacy policy, other than not using the service -- and that's unlikely considering Google is the world's largest search engine. Users can, however, customize their privacy settings as integrated products roll out in the future. When Google launched Search Plus Your World it had some people wondering if Google searches would be tainted with irrelevant Google+ results. With the service, users can switch between the original Google and Search Plus Your World by logging out of their Google accounts. Any future services will most likely have that option as well. The company is adamant that it will not give your information to advertisers -- Google uses the information, though, to place the ads it purchases. Google says it'll let you opt in if it wants to access "personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs, or sexuality.” Your account information will not be shared with Google's Double Click advertising network, either. </div> ''Taken from http://yahoo.com''
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Google's Privacy Update: What You Need to Know
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