m (Created page with "<div align=justify>The main aim of every business is to attract new customers and increase sales. Site owners use various tactics to achieve these goals. In this article you'll f...") |
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Never say to a potential customer the following things: | Never say to a potential customer the following things: | ||
| − | '' | + | '''''1. We don’t accept credit cards. ''''' |
Generally, every business owner is expected to accept credit cards. When you tell the customers you can’t, it causes disappointment and makes them not do business with you. | Generally, every business owner is expected to accept credit cards. When you tell the customers you can’t, it causes disappointment and makes them not do business with you. | ||
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Credit card payments constitute an important part of making business and unless you can accept them, you are not really in business. | Credit card payments constitute an important part of making business and unless you can accept them, you are not really in business. | ||
| − | ' | + | '''''2. Please allow a month for delivery. ''''' |
People that are looking for some product or service and are ready to buy it, would usually want to get it immediately. | People that are looking for some product or service and are ready to buy it, would usually want to get it immediately. | ||
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So, make sure your products are available for immediate shipment. This this prevent losing customers. | So, make sure your products are available for immediate shipment. This this prevent losing customers. | ||
| − | '' | + | '''''3. No questions allowed/ No support provided''''' |
Before placing an order, customers may have some questions about the product they are going to buy. And they would like you to answer them. But if there is phone number on your website, it is like saying ‘you can’t call us and ask questions’ | Before placing an order, customers may have some questions about the product they are going to buy. And they would like you to answer them. But if there is phone number on your website, it is like saying ‘you can’t call us and ask questions’ | ||
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Always include a phone number (or other ways a customer can contact you) in all your ads, web site, press releases, etc. | Always include a phone number (or other ways a customer can contact you) in all your ads, web site, press releases, etc. | ||
| − | '' | + | '''''4. We aren’t interested in your call or email''''' |
Customers calls and emails should always be answered, either by a live person, or by a professional voice mail system. | Customers calls and emails should always be answered, either by a live person, or by a professional voice mail system. | ||
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Make sure every single call or email to your business is answered. During business hours this should be done by a real person, and a voice mail system after hours. | Make sure every single call or email to your business is answered. During business hours this should be done by a real person, and a voice mail system after hours. | ||
| − | '' | + | '''''5. We don’t have a web site''''' |
Nowadays, a web site is a vital thing for every business. People expect you to have a website where they can see the information about your company, your location, the products or services you offer, etc. | Nowadays, a web site is a vital thing for every business. People expect you to have a website where they can see the information about your company, your location, the products or services you offer, etc. | ||
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To be successful in business, you should have a web site. The website should be designed by a professional, be easy to use, and provide all possible information potential customers will be looking for. | To be successful in business, you should have a web site. The website should be designed by a professional, be easy to use, and provide all possible information potential customers will be looking for. | ||
| − | '' | + | '''''6. I don’t have a business card ''''' |
Let's imagine your talking to a friend. He tells you that there is a person looking for the product you offer and asks you for your business card. | Let's imagine your talking to a friend. He tells you that there is a person looking for the product you offer and asks you for your business card. | ||
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You never know when you might find a new customer. That is why make sure you have business cards with you wherever you go. It has to contain the following: your name, your company name, your web site address, your email address, and a short description of the products or services you offer. | You never know when you might find a new customer. That is why make sure you have business cards with you wherever you go. It has to contain the following: your name, your company name, your web site address, your email address, and a short description of the products or services you offer. | ||
| − | '' | + | '''''7. Our product can do everything you want. ''''' |
You know that this can't possibly be true. No matter how great a product or service is, it can’t do everything. | You know that this can't possibly be true. No matter how great a product or service is, it can’t do everything. | ||
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