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| + | <seo title="What is downtime" metakeywords="downtime,site down time,server downtime" metadescription="what is downtime and how to prevent it" /> | ||
<div align=justify>Downtime is an annoying occurrence experienced by most website owners. Downtime stands for the amount of time during which a website is inaccessible to users for various reasons. It is almost impossible to experience no downtime for every particular website. Understanding downtime and how it can be prevented is essential for success. | <div align=justify>Downtime is an annoying occurrence experienced by most website owners. Downtime stands for the amount of time during which a website is inaccessible to users for various reasons. It is almost impossible to experience no downtime for every particular website. Understanding downtime and how it can be prevented is essential for success. | ||
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* '''''The impact of Downtime''''' | * '''''The impact of Downtime''''' | ||
| − | Regardless of the sever downtime cause, its affects are usually significant. The most obvious one is a loss of profits (e.g Amazon.com’s approximate two hour downtime in June 2007 resulted in an estimated $3.48 million loss). | + | Regardless of the sever downtime cause, its affects are usually significant. The most obvious one is a loss of profits (e.g Amazon.com’s approximate two hour downtime in June 2007 resulted in an estimated $3.48 million loss). Customers are getting annoyed and anxious when a website experiences downtime Another negative impact here is the loss of interest from potential investors. Additionally, search engine rankings are also affected negatively in such cases. |
* '''''Steps to prevent downtime''''' | * '''''Steps to prevent downtime''''' | ||
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Though downtime can’t always be predicted, there is a number of ways to prevent it. Consider the below steps: | Though downtime can’t always be predicted, there is a number of ways to prevent it. Consider the below steps: | ||
| − | * Purchase a monitoring system to ping websites on a regular schedule and send notifications of outages. | + | * ''Purchase a monitoring system to ping websites on a regular schedule and send notifications of outages.'' |
| − | * Backup data on regular basis | + | * ''Backup data on regular basis'' |
| − | * Use Google Webmaster tools | + | * ''Use Google Webmaster tools'' |
* '''''Reporting Downtime''''' | * '''''Reporting Downtime''''' | ||
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