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<div align=justify>Google makes a lot of money from online advertising. It made $33.3 billion in revenues in the twelve months ended June 30, 2011. 97% from it ($32.2 billion) was from advertising. | <div align=justify>Google makes a lot of money from online advertising. It made $33.3 billion in revenues in the twelve months ended June 30, 2011. 97% from it ($32.2 billion) was from advertising. | ||
| − | A research to discover the keywords that receive the highest costs per click (CPC) in Google AdWords has been done by '''''[ | + | A research to discover the keywords that receive the highest costs per click (CPC) in Google AdWords has been done by '''''[http://www.wordstream.com WordStream]''''', a software provider for keywords and pay-per-click marketing campaigns. |
WordStream used its own Google Keyword tool to find 10,000 most expensive keywords over a 90-day period. The keywords determined were united into categories by theme. Here are the top 20 keyword categories with the highest costs per click: | WordStream used its own Google Keyword tool to find 10,000 most expensive keywords over a 90-day period. The keywords determined were united into categories by theme. Here are the top 20 keyword categories with the highest costs per click: | ||
1. Insurance - $54.91 per click | 1. Insurance - $54.91 per click | ||
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2. Loans - $44.28 per click | 2. Loans - $44.28 per click | ||
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3. Mortgage - $47.12 per click | 3. Mortgage - $47.12 per click | ||
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4. Attorney - $47.07 per click | 4. Attorney - $47.07 per click | ||
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5. Credit - $36.06 per click | 5. Credit - $36.06 per click | ||
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6. Lawyer - $42.51 per click | 6. Lawyer - $42.51 per click | ||
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7. Donate - $42.02 per click | 7. Donate - $42.02 per click | ||
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8. Degree - $40.61 per click | 8. Degree - $40.61 per click | ||
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9. Hosting - $31.91 per click | 9. Hosting - $31.91 per click | ||
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10. Claim - $45.51 per click | 10. Claim - $45.51 per click | ||
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11. Conference Call - $42.05 per click | 11. Conference Call - $42.05 per click | ||
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12. Trading - $33.19 per click | 12. Trading - $33.19 per click | ||
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13. Software - $35.29 per click | 13. Software - $35.29 per click | ||
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14. Recovery - $42.03 per click | 14. Recovery - $42.03 per click | ||
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15. Transfer - $29.86 per click | 15. Transfer - $29.86 per click | ||
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16. Gas/Electricity - $54.62 per click | 16. Gas/Electricity - $54.62 per click | ||
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17. Classes - $35.04 per click | 17. Classes - $35.04 per click | ||
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18. Rehab - $33.59 per click | 18. Rehab - $33.59 per click | ||
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19. Treatment - $37.18 per click | 19. Treatment - $37.18 per click | ||
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20. Cord Blood - $27.80 per click | 20. Cord Blood - $27.80 per click | ||
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