m (Created page with "<div align=justify>SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do exactly. Then there is talk about how ...") |
m |
||
| Line 15: | Line 15: | ||
'''1.''' Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue. | '''1.''' Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue. | ||
| + | |||
'''2.''' 70% of the links search users click on are organic. | '''2.''' 70% of the links search users click on are organic. | ||
| + | |||
'''3.''' 70-80% of users ignore the paid ads, focusing on the organic results. | '''3.''' 70-80% of users ignore the paid ads, focusing on the organic results. | ||
| + | |||
'''4.''' 75% of users never scroll past the first page of search results. | '''4.''' 75% of users never scroll past the first page of search results. | ||
| + | |||
'''5.''' GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.” | '''5.''' GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.” | ||
| + | |||
'''6.''' Search and e-mail are the top two internet activities. | '''6.''' Search and e-mail are the top two internet activities. | ||
| + | |||
'''7.''' Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. | '''7.''' Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. | ||
| + | |||
'''8.''' Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call. | '''8.''' Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call. | ||
| + | |||
'''9.''' 81% of businesses consider their blogs to be an important asset to their businesses. | '''9.''' 81% of businesses consider their blogs to be an important asset to their businesses. | ||
| + | |||
'''10.''' A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300% | '''10.''' A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300% | ||
| + | |||
'''11.''' SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. | '''11.''' SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. | ||
| + | |||
'''12.''' For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position. | '''12.''' For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position. | ||
| + | |||
'''13.''' In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3. | '''13.''' In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3. | ||
| + | |||
'''14.''' 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results. | '''14.''' 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results. | ||
| Line 32: | Line 45: | ||
'''1.''' Google owns 65-70% of the search engine market share. | '''1.''' Google owns 65-70% of the search engine market share. | ||
| + | |||
'''2.''' 93% of online experiences begin with a search engine. | '''2.''' 93% of online experiences begin with a search engine. | ||
| + | |||
'''3.''' MarketingCharts reports that over 39% of customers come from search | '''3.''' MarketingCharts reports that over 39% of customers come from search | ||
| + | |||
'''4.''' The search engine industry is estimated to be worth more than $16 billion. | '''4.''' The search engine industry is estimated to be worth more than $16 billion. | ||
| + | |||
'''5.''' There are over 100 billion global searches being conducted each month. | '''5.''' There are over 100 billion global searches being conducted each month. | ||
| + | |||
'''6.''' 88.1% of US internet users ages 14+ will browse or research products online in 2012. | '''6.''' 88.1% of US internet users ages 14+ will browse or research products online in 2012. | ||
| + | |||
'''7.''' Search directly drove 25% of all online U.s. device purchases in 2010. | '''7.''' Search directly drove 25% of all online U.s. device purchases in 2010. | ||
| + | |||
'''8.''' 82.6% of internet users use search. | '''8.''' 82.6% of internet users use search. | ||
| Line 44: | Line 64: | ||
'''1.''' Mobile internet users will reach 113.9 million in 2012, up from 97.3 million in 2011. | '''1.''' Mobile internet users will reach 113.9 million in 2012, up from 97.3 million in 2011. | ||
| + | |||
'''2.''' Mobile shoppers will reach 72.8 million in 2012</div> | '''2.''' Mobile shoppers will reach 72.8 million in 2012</div> | ||
''Article source: searchenginejournal.com'' | ''Article source: searchenginejournal.com'' | ||
.jpg)
