'''1. Professional account'''

'''1. Professional account'''

Don't use your personal account to promote your business, you shouldn't hide your personal one, but it must differ from your business account. Your business account can have some personal signs and you should communicate with each follower in person, but just as a representative of your business.  

Don't use your personal account to promote your business, you shouldn't hide your personal one, but it must differ from your business account. Your business account can have some personal signs and you should communicate with each follower in person, but just as a representative of your business.  

'''2. Branding'''

'''2. Branding'''

Use your barand whereever possible, don't forget about account color style, logo and moto. This will help to make your business brand popular and recognizable.

Use your barand whereever possible, don't forget about account color style, logo and moto. This will help to make your business brand popular and recognizable.

'''4. Be interesting'''

'''4. Be interesting'''

Noone wants to read promotions and watch advertising, moreover noone will share them, so it shouldn't be the main content of your stories, videos and links. People like intertainment and need education. So write intertaining, interesting stories and add educating articles, people will share them and that will make your account more and more popular. Surely you shouldn't refuse from advertising at all, just use some proportion like 20% of content can be advertising materials but not more.

Noone wants to read promotions and watch advertising, moreover noone will share them, so it shouldn't be the main content of your stories, videos and links. People like intertainment and need education. So write intertaining, interesting stories and add educating articles, people will share them and that will make your account more and more popular. Surely you shouldn't refuse from advertising at all, just use some proportion like 20% of content can be advertising materials but not more.

'''5. Use awards'''

'''5. Use awards'''

Give some awards to your followers, like Promotional Codes, discounts e.t.c. They already know you and the discount will only increase the chances they will buy from you.

Give some awards to your followers, like Promotional Codes, discounts e.t.c. They already know you and the discount will only increase the chances they will buy from you.

'''6. Existing customers'''

'''6. Existing customers'''

You may think that you don't need to have existing customers within your followers because they have already bought from you, but it's a mistake. Engage your existing customers too, they can leave positive comments about your products or share opinion about your service, that will help you to attract new buyers.

You may think that you don't need to have existing customers within your followers because they have already bought from you, but it's a mistake. Engage your existing customers too, they can leave positive comments about your products or share opinion about your service, that will help you to attract new buyers.

Here are the most important but not all of the strategies that should be used in social media promotion. The last advice is try and develop new ones, which would suit your business the best.</div>

Here are the most important but not all of the strategies that should be used in social media promotion. The last advice is try and develop new ones, which would suit your business the best.</div>