How to Identify Search Engine Penalties

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As an example, considering the following five questions, as pulled directly from Singhal’s list:
 
As an example, considering the following five questions, as pulled directly from Singhal’s list:
  
    Would you trust the information presented in this article?
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'''1.''' Would you trust the information presented in this article?
    Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
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'''2.''' Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
    Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
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'''3.''' Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
    Would you be comfortable giving your credit card information to this site?
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'''4.''' Would you be comfortable giving your credit card information to this site?
    Does this article have spelling, stylistic, or factual errors?
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'''5.''' Does this article have spelling, stylistic, or factual errors?
  
 
Now, take a look at your website in relation to these questions, trying to be as objective as possible.  Can you really say for sure that – based on your site’s external appearance and content quality – you’d be comfortable handing over financial information or labeling your articles as “expert-level content”?  If not, attempt to remedy these flaws by building trust with your user and positioning yourself better as an authority figure within your industry.
 
Now, take a look at your website in relation to these questions, trying to be as objective as possible.  Can you really say for sure that – based on your site’s external appearance and content quality – you’d be comfortable handing over financial information or labeling your articles as “expert-level content”?  If not, attempt to remedy these flaws by building trust with your user and positioning yourself better as an authority figure within your industry.

Revision as of 11:06, 30 April 2012

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