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<div align=justify>To get a web site found in a search engine results different steps are needed for an effective SEO strategy. However, not every site owner is familiar with the SEO terminology. So, here is the list of basic SEO terms that will help with the optimization process.

* '''Search Engine Optimization:''' stands for the process of improving the quality and volume of a website traffic. This is done with the help of White Head SEO techniques that provide higher ranking with the major search engines.

* '''Black Hat SEO:''' Unethical techniques used to get high ranking in search engines. Such techniques are being constantly filtered by search engines and you may get excluded from their search results. Black Hat SEO includes using invisible text,keyword stuffing and doorway pages. 

* '''White Hat SEO:''' represent accepted SEO methods in order to get higher rankings in search engines. These are writing high-quality content, doing keyword research, etc. 

* '''Search Algorithm:''' is used to find and provide a person with the most relevant web pages for any search query. E.g. Google's algorithm considers over 200 factors, such as the PageRank value, the content, the meta and title tags, etc. 

* '''Doorway Pages:''' These are fake pages that the user is unable to see. They are intended for search engine spiders, trying to make them index the site higher. 

* '''Keyword Stuffing:''' Artificially increasing the keyword density inside a website. These days this practice can get you penalized. 

* '''Anchor Text''' - stands for an HTML tag or text that allows you to create a link to another web page within the current one. 

* '''Nofollow Link:''' is used to instruct search engines that it should not influence the ranking. Their aim is to cut down on irrelevant content and improve the quality of search engine results. It is recommended to use them when linking to external pages rather than to the internal ones. 

* '''PageRank:''' The Google's algorithm used to estimate the relative importance of web pages. Its basic idea is the fact that a link from one page to another can be seen as a vote of trust. The more links to a page, the higher the probability that such page is important. 

* '''Alt Text''' presents the alternative text added to images. When you hover over an image, you get a text box displayed describing what the image is. 

* '''Spider (bot, crawler, robots):''' These are the programs created to scan the web automatically for various reasons (e.g. indexing pages).

* '''Cloaking''' - Substituting a normally seen web page with a different one intentionally for a search engine spider. The purpose is to provide high ranking for specific keywords, and then use the traffic to promote unrelated products or services. This practice may get your site excluded from the search results.

* '''Link farm.''' This is a group of websites where all of them are inter-linked. The purpose of a link farm is to artificially increase the PageRank of all the sites within a particular farm. Nowadays it is considered to be a spamming technique (and thus can result in penalty). </div>
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