'''The Most Common Keyword in Modern Business'''

'''The Most Common Keyword in Modern Business'''

What do you think is the most often used keyword today in business? This isn't a trick question or a gag. It is in fact the word, "keyword." Think about it. There is so much guidance about SEO and onlíne marketing that revolves around how people browse the web, specifically, Google. That means controlling what keywords you use to advertise your website and be found, trying to mirror what people are browsing for and in a unique enough way to reduce competition. As a result we have long tail keywords which are phrases like "How to winterize your boat" so that when someone does eventually look for that, our page or Adwords ad is right there to be discovered.

What do you think is the most often used keyword today in business? This isn't a trick question or a gag. It is in fact the word, "keyword." Think about it. There is so much guidance about SEO and onlíne marketing that revolves around how people browse the web, specifically, Google. That means controlling what keywords you use to advertise your website and be found, trying to mirror what people are browsing for and in a unique enough way to reduce competition. As a result we have long tail keywords which are phrases like "How to winterize your boat" so that when someone does eventually look for that, our page or Adwords ad is right there to be discovered.