If you’re in the consulting or professional services field this may be one where you save your searches and check regularly back, as these are folks who traffic LinkedIn. This is still in beta and isn’t particularly advertised by LinkedIn, and has a limited universe of professionals (those in LinkedIn who allow public view of their discussions) and will tell you more about trending topics than give you an overall overview about what is being said regarding your business. I’d recommend playing with it to see if it is useful to you, but use the alerts in Google and Social Oomph to monitor the majority of chatter.

If you’re in the consulting or professional services field this may be one where you save your searches and check regularly back, as these are folks who traffic LinkedIn. This is still in beta and isn’t particularly advertised by LinkedIn, and has a limited universe of professionals (those in LinkedIn who allow public view of their discussions) and will tell you more about trending topics than give you an overall overview about what is being said regarding your business. I’d recommend playing with it to see if it is useful to you, but use the alerts in Google and Social Oomph to monitor the majority of chatter.

Now that you’ve set up ways to more simply monitor the online discussion about your company, you need to develop a strategy to displace and counter incorrect dialogue and tell your company story. More on that next time. Meanwhile, post the tools you use to take the online pulse about your business.

Now that you’ve set up ways to more simply monitor the online discussion about your company, you need to develop a strategy to displace and counter incorrect dialogue and tell your company story. More on that next time. Meanwhile, post the tools you use to take the online pulse about your business.

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