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<seo title="7 things people look for in a website" metakeywords="site creation,site content,create site" metadescription="how to create popular site" /><div align=justify>Considering your website as the main product is a necessary condition when doing business online. You have to make periodic checking to see if your site meets the needs of your customers. Here is a list of basic things that every web site should have:

* '''''Ease of use'''''

Your website should not be hard to navigate and its structure should not be confusing or too complicated. Site visitors generally look for simple things: the products you offer, information about you, your contact page. These are the main parts of your site and should always be easy to find, like any other information or link you want people to follow. Use easy to read fonts.

* '''''Clarity of content'''''

The website content should be easy to understand. Use short and simple words. Note that hard to follow content will make the visitors leave. Go to your site and assess the content as a visitor.

* '''''Credibility'''''

Your website should have a separate contact page with a contact form, e-mail address, physical location and phone number. The third-party validation (e.g. Twitter followers, Facebook fans and awards or certifications) together with testimonials and comments will also increase credibility.

* '''''Uniqueness'''''

Your site design, the product or service you offer and your content should be considered greatly. If your site looks like others, people are not going to waste their time looking on it. 

* '''''Participation / Ability to give feedback'''''

Customers should be able to reach you easily. Speedy response is of great value for your credibility. So make sure there is an easy way for customers to contact you. People will trust you more if they see that you are open and are always available.

* '''''Personalization'''''

Keep in mind that every single person you deal with is unique. Would you like to be referred to as “Dear Customer” in an e-mail? So try to find out more about your customers, store the personal information they provide you with and use it for future relationships.

* '''''Security'''''

People want every piece of personal information they share with you to be fully protected and not used by third parties. If you have an online store, then you definitely need SSL security. If you would like a customer to provide you with an e-mail addresses for a marketing list, be sure to respect your readers’ privacy.

Now that you have read this article, you know how to make your site better and increase customer's credibility.</div>
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