m (Created page with "<div align="justify">Without the right planning, you can easily spend a lot of time and money creating a website that doesn’t perform as well as you expected. So, whether you...") |
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People will not just arrive at your website and buy your products, You have to have a continuous strategy to drive traffic to your website. Some ways you can use to drive traffic to your website are: | People will not just arrive at your website and buy your products, You have to have a continuous strategy to drive traffic to your website. Some ways you can use to drive traffic to your website are: | ||
| − | + | * Pay Per Click Advertising | |
| − | + | * Optimization For Natural Search Engine Listings Mutual Linking With Other Relevant Sites | |
| − | + | * Article Marketing and Ezine Advertising | |
| − | + | * Having An Affiliate Program | |
| − | + | * Advertising Offline | |
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Always get your visitors’ names and email addresses. Then you can send them relevant articles and information regularly. Providing you send them useful and interesting emails, you will build their relationship with you and your products and make future sales more likely. Typical ways you can collect visitors’ names and email addresses are to: | Always get your visitors’ names and email addresses. Then you can send them relevant articles and information regularly. Providing you send them useful and interesting emails, you will build their relationship with you and your products and make future sales more likely. Typical ways you can collect visitors’ names and email addresses are to: | ||
| − | + | * Use an opt-in box on each page, offering a free sign-up incentive. | |
| − | + | * Use pop-ups, pop-unders or exit pop-ups, either in addition to the opt-in form or instead of it. | |
| − | + | * Offer a trial or demonstration of your product. Free access to a short extract from an ebook or audio, or maybe a two week free trial of a software product. | |
| − | + | * Offer something specially produced for the sign-up incentive, like an audio recording or a PDF report. | |
'''4. Use Compelling Headlines''' | '''4. Use Compelling Headlines''' | ||
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Making navigation easy for visitors will improve your website sales and profits. If your site navigation is confusing, visitors will leave. Specific points to note are: | Making navigation easy for visitors will improve your website sales and profits. If your site navigation is confusing, visitors will leave. Specific points to note are: | ||
| − | + | * Clearly guide visitors to the action you want them to take. | |
| − | + | * Use text rather than graphics, or graphics with text instructions. Then what you want visitors to do will always be understood. | |
| − | + | * Keep your links in the same place on pages. Be consistent throughout your site. | |
| − | + | * Make sure your links show up easily against the background. Dark text on dark background is always difficult to read. Check the color after the link is clicked as well. | |
Shirley Crichton | Shirley Crichton | ||
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| + | '''6. Use Graphics With Caution''' | ||
Flashing animations or graphics, irrelevant to your site, won’t enhance your visitor’s experience, they just make it harder for them to read your content. Although they are great at getting people’s attention, limit graphics to uses where they enhance the content or clearly highlight an action to be taken. | Flashing animations or graphics, irrelevant to your site, won’t enhance your visitor’s experience, they just make it harder for them to read your content. Although they are great at getting people’s attention, limit graphics to uses where they enhance the content or clearly highlight an action to be taken. | ||
| − | + | '''7. Demonstrate Your Trustworthiness''' | |
Internet users are often cautious when buying anything online. Some good ways you can demonstrate why they should trust you are: | Internet users are often cautious when buying anything online. Some good ways you can demonstrate why they should trust you are: | ||
| − | + | * Include testimonials from satisfied customers. | |
| − | + | * List your contact information, including telephone number. | |
| − | + | * Display photographs of you and your products. | |
| − | + | * Use well known payment facilities like Worldpay. | |
| − | + | * Offer a guarantee and always honor it. | |
| − | + | '''8. Set Up Visitor Statistic Tracking''' | |
Tracking website statistics is essential. Basic statistics you need to be monitoring are: | Tracking website statistics is essential. Basic statistics you need to be monitoring are: | ||
| − | + | * Website daily traffic statistics. | |
| − | + | * Opt-in or email sign up rates. | |
| − | + | * Sales conversion rates | |
| − | + | * Average visitor value | |
From these basic statistics you can monitor changes to your site and evaluate their cost effectiveness. | From these basic statistics you can monitor changes to your site and evaluate their cost effectiveness. | ||
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