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<div align=justify>Much of the discussion in the SEO community of late has been related to Google’s efforts to “level the playing field” for mom and pops vs. those with bigger marketing budgets, and comments to this effect made by Matt Cutts at SXSW recently. He indicated that Google is working on things that would make it so people who “over-optmize” their sites don’t necessarily rank better than others who didn’t worry about SEO, but have great content. | <div align=justify>Much of the discussion in the SEO community of late has been related to Google’s efforts to “level the playing field” for mom and pops vs. those with bigger marketing budgets, and comments to this effect made by Matt Cutts at SXSW recently. He indicated that Google is working on things that would make it so people who “over-optmize” their sites don’t necessarily rank better than others who didn’t worry about SEO, but have great content. | ||
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To a great extent, Google has been working on these kinds of things for a long time. The Panda update was certainly designed to make content quality matter more, but Google also regularly gives tips about how to optimize your site better and releases lists of algorithmic changes, which practically beg webmasters to try and exploit them. Google, of course doesn’t take this stance, but when they release the signals, people pay attention, and try to play to them. Why wouldn’t they? | To a great extent, Google has been working on these kinds of things for a long time. The Panda update was certainly designed to make content quality matter more, but Google also regularly gives tips about how to optimize your site better and releases lists of algorithmic changes, which practically beg webmasters to try and exploit them. Google, of course doesn’t take this stance, but when they release the signals, people pay attention, and try to play to them. Why wouldn’t they? | ||
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Going white hat after playing it at a darker shade in the past isn’t necessarily going to help your rankings either though, as one blogger indicated in a recent post at SEOBullshit: | Going white hat after playing it at a darker shade in the past isn’t necessarily going to help your rankings either though, as one blogger indicated in a recent post at SEOBullshit: | ||
| − | ''I did paid links, paid reviews, and never, ever did any shit like “cloaking”, “spam”, or “stuffing.” Hence, the “grey” hat campaign type. I had awesome content. I had a crawlable site. It was perfect in every way. I used paid links and reviews to scream at GoogleBot, “Hey, notice me! I’m right here! I have killer content and reputable sites link to it.” The results were great. The money. Terrific. I left the competition scratching their heads since my site was HTTPS, it was hard to reverse engineer as most link-finding tools couldn’t really find my backlinks. | + | ''I did paid links, paid reviews, and never, ever did any shit like “cloaking”, “spam”, or “stuffing.” Hence, the “grey” hat campaign type. I had awesome content. I had a crawlable site. It was perfect in every way. I used paid links and reviews to scream at GoogleBot, “Hey, notice me! I’m right here! I have killer content and reputable sites link to it.” The results were great. The money. Terrific. I left the competition scratching their heads since my site was HTTPS, it was hard to reverse engineer as most link-finding tools couldn’t really find my backlinks.'' |
| − | However, the stress of running a grey-hat campaign eventually wears on you and you long for the peace of a white hat campaign. So, I hatched a plan to wean my site from grey and pray that the results weren’t too bad. I expected a 15-25% drop in SERPS and traffic which I could then recover by getting a big relevant, content piece linked up to the pages where I removed the TLA’s. | + | ''However, the stress of running a grey-hat campaign eventually wears on you and you long for the peace of a white hat campaign. So, I hatched a plan to wean my site from grey and pray that the results weren’t too bad. I expected a 15-25% drop in SERPS and traffic which I could then recover by getting a big relevant, content piece linked up to the pages where I removed the TLA’s.'' |
| − | F***ing failure. Total and monstrous failure.'' | + | ''F***ing failure. Total and monstrous failure.'' |
He continues on saying his total traffic drop was -72.5%. | He continues on saying his total traffic drop was -72.5%. | ||
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