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If most of your search traffic begins as a generic word search rather than a search for your brand name, put down your dog-eared copy of SEO for Dummies and dust off your old marketing texts, because you have some serious brand building ahead of you. While you’re at it, remember: Great brands have to be built, but they’re not built on Google.</div> | If most of your search traffic begins as a generic word search rather than a search for your brand name, put down your dog-eared copy of SEO for Dummies and dust off your old marketing texts, because you have some serious brand building ahead of you. While you’re at it, remember: Great brands have to be built, but they’re not built on Google.</div> | ||
− | ''Taken from http://www.forbes.com'' | + | ''Taken from http://www.forbes.com, by Jerry McLaughlin,'' |