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<div align=justify>Do you currently know how fast your website is, or you have no idea? One very important factor that can influence the success of any website is how fast the website loads. however, many people hardly pay any attention to the speed of their website, and as a result are losing a lot of money.

Waiting for a web page to load is like waiting in a queue at a market. You can easily leave it and go somewhere else. So what exactly effects the speed of website loading? The most common things are:

'''1.''' The speed of processing the page by the web server; 

'''2.''' The broadband connection speed of the browser; 

'''3.''' The distance between a web server and a customer .

Web pages that are rich with content, often have a lot of images, scripts, styles, etc. Each of them should make its way from browser to server and, even though data speed is very high, the cumulative effect of these trips results in slower web pages. It's a bit like going to and from the supermarket for every grocery item. You'll get there in the end, but certainly won't enjoy it.

Here are several disadvantages of having a slow site:

'''''Costing You Your Visitors'''''

A slow website will end up costing you your visitors that may have been following you for years.
It has been proved that site slowness is the main thing that irritates site visitors, and in most cases, they will close a website if it is not loading fast enough, no matter how great it is. 

'''''Costing You Rankings'''''

Another disadvantage of a slow website is that it will affect your search engine rankings. Slow websites will make it difficult for you to rank well in the search engines, and aside from them making you lose your existing visitors, they will also make it difficult for you to get new ones.

'''''Costing You Money'''''

Slow websites are really irritating for visitors, so they will hardly visit them let alone buy something there. Before buying your service or product, people will first consider their experience on your site and how great or worse it is. If they have to wait for it to load for too long, they won’t spend their money with you.

'''''Note''''' that the loading speed varies for different locations and your customers around the world are not having the same speed experience of your website as you are. To determine your load speed you should do a website speed test, that will list the page load speed from different locations all over the world.

If you’re not yet sure how to do this, you can use the tools like ''[http://iwebtool.com/speed_test IWebTools]'' or ''[http://host-tracker.com HostTracker]''.

At the end, some interesting facts:

* slowing Google search results by just 0.4 sec would reduce the number of searches by 8 million a day;

* 1 in 4 people leaves a page that takes more than 4 sec to load;

* Amazon.com could potentially lose up to $1.6 billion per year because of 1 sec web page delay.</div>
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