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As an example, considering the following five questions, as pulled directly from Singhal’s list: | As an example, considering the following five questions, as pulled directly from Singhal’s list: | ||
| − | + | '''1.''' Would you trust the information presented in this article? | |
| − | + | '''2.''' Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? | |
| − | + | '''3.''' Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? | |
| − | + | '''4.''' Would you be comfortable giving your credit card information to this site? | |
| − | + | '''5.''' Does this article have spelling, stylistic, or factual errors? | |
Now, take a look at your website in relation to these questions, trying to be as objective as possible. Can you really say for sure that – based on your site’s external appearance and content quality – you’d be comfortable handing over financial information or labeling your articles as “expert-level content”? If not, attempt to remedy these flaws by building trust with your user and positioning yourself better as an authority figure within your industry. | Now, take a look at your website in relation to these questions, trying to be as objective as possible. Can you really say for sure that – based on your site’s external appearance and content quality – you’d be comfortable handing over financial information or labeling your articles as “expert-level content”? If not, attempt to remedy these flaws by building trust with your user and positioning yourself better as an authority figure within your industry. | ||
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