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According to a statement released by Webimax, the change is expected to be the most substantial one in the history of Google search. Portfolio.com asked Wisnefski how best to prepare for the new algorithm, and he gave three pretty straightforward answers—no algebra required. | According to a statement released by Webimax, the change is expected to be the most substantial one in the history of Google search. Portfolio.com asked Wisnefski how best to prepare for the new algorithm, and he gave three pretty straightforward answers—no algebra required. | ||
| − | Step 1: Break from the old keyword mentality, embrace synonyms | + | '''Step 1: Break from the old keyword mentality, embrace synonyms''' |
| − | + | Since Google is changing their dependency on keyword ranking to include comparable “like” words, webmasters should evaluate their website copy and brand message. Webmasters can now use similar words in context, pulling dependency away from using the same keyword throughout the page. | |
| − | Step 2: Build up your FAQ page | + | '''Step 2: Build up your FAQ page''' |
| − | + | Google admits they will place more relevance on definitions and direct answers. This move is an attempt to return to the end user highly authoritative responses to questions they are searching for. Businesses can leverage this by increasing their FAQ or “Ask an Expert” page on their website by answering direct questions related to their products, services, company, and industry. Doing this important step will help their page get indexed for a wide variety of keywords. | |
| − | Step 3: Don’t sell, educate | + | '''Step 3: Don’t sell, educate''' |
| − | + | Treat your website as much as an opportunity to educate users as an opportunity to sell your product. If you sell seeds for flowers, educate the reader about how to pick the best seeds for your garden, don’t just offer them tulips. | |
Wisnefski also said the changes are intended to make the algorithm more human based. Right now there is such a thing as a bad Google search. Put important words later in the sequence and the results will change, use a less popular synonym and the better result may not even come up, or ask a direct question and you’re likely to end up at WikiAnswers sifting through dozens of amateurs wagering their best guess for some other poor soul who already asked the same question. | Wisnefski also said the changes are intended to make the algorithm more human based. Right now there is such a thing as a bad Google search. Put important words later in the sequence and the results will change, use a less popular synonym and the better result may not even come up, or ask a direct question and you’re likely to end up at WikiAnswers sifting through dozens of amateurs wagering their best guess for some other poor soul who already asked the same question. | ||
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