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<div align=justify>Being successful in any area requires not only constant self-improvement but a lot of other things as well. The main one from them is studying your competitors. Even if you are the leader in some certain area, ignoring the competitors is not a good thing. Being self-assured isn't good for any business.
In this article you'll find out how to win the race against your competitors and become number 1.

So, get in the car, put your helmet on and let the race start!

'''1. Find out the sources of your competitors' traffic'''

Knowing the sources of traffic can be of great help. Among numerous tools that can help to find them out, Alexa.com is considered to be one of the best as it reveals all possible traffic sources.
If you are eager to know who’s sending traffic to your competitors, start with Alexa.

Speed up and go to point 2!

'''2. Find Out the exact places your competitor are guest posting at'''

Blogging is one of the best ways to get a great number of traffic. A good thing will be to find the most active bloggers within your industry.
After that you can do some special Google searches and get ALL websites where they’re guest posting.

Let's take an example:

go to Google and type in several search queries (like the one above) to find out where your competitor John Smith has guest posted:

''“John Smith” +  “guest post”''

This will allow you to have a complete list of places where you can add a post yourself.
To find potential guest post opportunities within a certain industry, you can use something like this:

''Web Hosting + “Submit Article”'' or ''“Add Guest Post”'' , etc (replace ''Web Hosting'' with the keyword needed)

Make a short pit-stop! 

'''3. From B.C. to A.D.'''

Would you find it interesting to know how your competitor's site looked several years ago? There is a tool that can provide you with such ability.
It can be found at www.archive.org.

Just look at the example below:

http://wayback.archive.org/web/*/http://www.google.com 

The finish line is approaching, but do not relax yet!

'''4. Keep a Close Eye on Your Competitors'''

Following the changes your competitors make on their websites is another useful thing. You may say that it requires a lot of time. However, using services like [http://www.copernic.com/en/products/tracker/ Copernic Tracker] will allow you to notice all changes your competitors are making.
That way, you won't miss their testing a new design, script, etc.

Change the tires and make yourself a cup of tea!

'''5. Explore your competitors' ads '''

The tool that can be found at Moat.com should be used by any marketer. As it is a kind of a banner search engine, it allows you to search thousands of banners from different companies all over the web.

Speed up!

'''6. Make a study'''

Studying other markets will give you a lot of valuable information.
It goes without saying that you should start your study within your own industry. But studying other markets can discover new ideas that you can use for your business.
Thorough study of those markets = lots of ideas for your own business.

The final turn and...

'''7. Subscribe, subscribe and ... subscribe!'''

A good thing is to become a subscriber of all your competitors. Then you'll be aware of any change they are going to perform. Also, you can get deeper into their business by purchasing their products.

Finish! You have won the race and all your competitors envy you! :)

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