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<div align=justify>Having a broken link on your site will do it no good. It will affect your search rankings and irritate visitors and potential customers of yours. Just imagine yourself going to some link and being redirected to a 404 Error Page telling you that the link could not be found. Annoying, isn't it?
However, you can make this error page work for you.

Although these pages can drive traffic away, they can be designed to actually become productive sales tools. MyIdealHost provides you with the site's control panel, using which you can easily customize any error pages for your site. Consider the ideas below to benefit from an error page.

'''1. Warm welcome''' – A warm greeting and making site visitors feel welcome is much better than an irritating error page.

'''2. Make a special apology''' – Offer them something for the mistake. Add a link leading to a bonus product with order, a free gift, etc. Alternatively you can give them a special one-time offer that is not available anywhere else.

'''3. Subscription Page''' – Redirect the visitors to your subscription page. Encourage them to subscribe by some special offer; provide helpful info, needed resources and more in your mailings.

'''4. Products''' – Send them to your product pages. Make sure they are well-designed and easy to navigate. If you are an affiliate for quality products and/or services, add a link to your affiliate page.

'''5. Humor '''– Add something humorous to the page to make people smile. You can use funny graphics to lighten their mood. But don't overdo it! :)

'''6. SEO Benefits''' – Make your error page resemble your site’s other pages. Make a keyword rich title and content. A link to your site map or a search function will also do.

'''7. Page Links''' – Adding links to other pages on your site is another good thing. Encourage your visitors to go there by explaining how it will benefit them.

'''8. Call to Action'''– Include a call to action on this page and instruct the visitors where to go and what to do next. Get people’s attention in just a couple of seconds after the error appears.

The tips above will ensure that your visitors won't quickly leave your site. Hit their irritation with something interesting or entertaining for them to overlook the error and stay on your site. This can result in more traffic and sales for your business. </div>
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