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<div align=justify>Men and women use the Internet in very different ways, according to three major studies, with men tending to use the Web more for research and recreation, and women tending to be more active using the Internet as a social platform. Men tend to be seekers of information on the Internet, scouring the Web for news, sports, politics or financial information. Women are more likely to use the Internet to communicate, share information and form relationships, according to the studies.


'''Background'''

There are more women online than men, according to an April 2011 study by AOL and Nielsen. The study found that 53 percent of all people using the Internet are women, compared to 47 percent men. Among men and women combined, about 53 percent of time spent online is consuming published content (such as portals, entertainment, news, lifestyles and auto), compared to about 23 percent using social media, and about 7 percent using email.

'''Usage'''

A December 2005 study by the Pew Internet & American Life Project found that men use the Internet more intensively than women. According to the study, 44 percent of men go online at least several times per day, compared to 39 percent of women. In addition, 52 percent of men have a high-speed Internet connection at home, compared to 48 percent of women. Men are more likely than women to go online to get weather updates and news, get information on do-it-yourself projects, do job-related research, listen to music, download software, and evaluate and rate products, according to the Pew study. Women are more likely than men to go online to email, research health or medical information, get maps or directions, and to find support for personal problems. In addition, women tend to use email to expand their personal relationships, the study noted.

'''Social Media'''

Women and men use social media differently, according to an April 2010 Forbes article. Men tend to spend more time on more content-focused websites such as Digg, YouTube and Linkedin, while women represent the majority of users on social networking sites like Twitter and Facebook, Forbes reported. Women tend to use social media sites as an opportunity to make connections, stay in touch with friends and family, share personal stories and find out how other people deal with similar problems as their own. On the other hand, men are more likely to use social media to gather information, form connections that can help increase their professional status, and to sell, according to the Forbes article.

'''Considerations'''

Sherry Perlmutter Bowen, a gender and communication professor at Villanova University, was quoted in the Forbes article saying that the gender differences in Internet behavior can be traced to how men and women communicate differently from birth. While girls tend to share social information to build relationships, boys are taught to compare themselves and compete with others, Bowen said.</div>

''Taken from http://www.ehow.com''
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