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<seo title="the 7 sorrows of SEO" metakeywords="seo optimization,seo mistakes" metadescription="How to optimize site in search engines - 7 things not to do" /><div align=justify>The process of Search Engine Optimization is very important in order to have your site listed at the top of the Google search results. SEO appeared long time ago (almost together with the search engines themselves). Many people think that the SEO process is much complicated and needs a lot of time and efforts in order to get proper results. Actually, it is SEO firms and services that make SEO seem like a much more complex process than it actually is in practice. Below we'll provide you with the things needed to be avoided during SEO:

'''''1. Content of low quality'''''

There was a Google update recently, which was related to numerous ''content'' and ''link farms'' containing thousands of low-quality, spammy articles and links. The update also affected sites with a lot of duplicate, low-quality content. The content of low quality won't help you to get higher Google rank.

'''''2. Overuse of keywords'''''

A great number of sites are deliberately increasing the number of keywords within their site content in an attempt to be more appealing to the search engines. The matter is that the content should be appealing to the users, not to search engines. Filling your content with a lot of keywords can make it easier for your site to be indexed by a search spider, but search spider won't make business with you. 

'''''3. Improper Site Navigation'''''

There shouldn't be more than 3 clicks to get a user from your homepage to any other internal page. Put yourself in the user's position. Will you like the site if you have to click all over and have no idea where you actually are or how to get back to the home page? Your site structure must be properly organized and lead the user down the logical path of information.  If the thing the user is looking for is not on the surface, the user won't go through the whole site to find it.

'''''4. Repeated meta descriptions'''''

Meta tags act like little ads for your website in the search results and may convince a searcher that your site is the one they are looking for. These are not the only factor that determines the search rank, but they are really important. Each page has to have its own unique meta description. Just like the actual pages themselves, you don't want to stuff the Meta description full of keywords. Would you trust and visit a site with the following meta description: ''"sea voyage to Hawaii, voyage to Hawaii, Hawaii voyage, Hawaii sea voyage"?''

'''''5. Irrelevant Links'''''

The better trust factor with the search engines can be achieved with the quality, one-way links a site has. Note that quality is much more important than quantity. 100 links coming from spam blogs, adult or gambling sites actually decrease the website rank. The quality of links make your online reputation. Too many suspicious links will make the search engines remove your site from the results list.

'''''6. Repeating your competitors steps'''''

Each website is unique and has to have its own way to success. Studying the competitors strategy is important because you need to get the basics of SEO, but copying the SEO strategy of your opponent will lead you nowhere. The fact that it has worked for them doesn't actually mean it will work for you too. Also, what kind of competition will it be if you repeat every single step of your competitor? 

'''''7. Expecting Immediate Results'''''

SEO is a time-consuming process. You won't get results the same very day. But in case this is actually your goal, the only way out is to use black hat SEO techniques. You may succeed for a while, but sooner or later search engines will discover everything and you'll be removed from the list.

These factors together with some others make the SEO industry have a bad reputation. Sometimes it is done on purpose and sometimes it is done accidentally by site owners without enough SEO experience. The best thing here is to learn what is and what isn't acceptable for white hat SEO beforehand.</div>
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