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| − | <div align=justify>Google may be the megamillion-pound gorilla in the search space, but you don't have to be a gazillionaire to compete there with the big boys of commerce. The folks from Mountain View, Calif., have rolled out a number of free, low-cost tools for small businesses that enable them to play above their weight. You just have to know where to find them. | + | <seo title="Google Ads" metakeywords="google ads" metadescription="Search Tips from a Google Ads Expert" /><div align=justify>Google may be the megamillion-pound gorilla in the search space, but you don't have to be a gazillionaire to compete there with the big boys of commerce. The folks from Mountain View, Calif., have rolled out a number of free, low-cost tools for small businesses that enable them to play above their weight. You just have to know where to find them. |
Like it or not, search is a big deal when it comes to consumer purchasing patterns. Google says that 97 percent of consumers go online to do research on products or services. Even local research is being done online, they say. But you can't play if you don't show up. | Like it or not, search is a big deal when it comes to consumer purchasing patterns. Google says that 97 percent of consumers go online to do research on products or services. Even local research is being done online, they say. But you can't play if you don't show up. | ||
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