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Optimizing for Social Media (SMO) is almost the same as the search engine optimization (SEO), the difference is that it's optimization not for search engines, but for social networking and blogs to attract traffic from there to a web site or form a community of interest within social network.

From this point of view the optimizer uses other means, including creation of interesting "viral" content to optimize site for real people. 

The effectiveness of SEO  and SMO also differs. Video service YouTube has on average more than 10-12 thousand  pageviews conventional for English videos older than 6 month. It's much harder to achieve the same amount with SEO that is available for SMO-professionals who are using "word of mouth" in their  blogs and social network accounts. There are also some special services for SMO optimization.</div>

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