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<div align=justify>We all know by now that Google is the number one search engine, followed by a distant second in the form of Yahoo, with Bing trailing in at number three. In fact, Google has been way ahead of the pack practically from it’s inception way back in 1999.

In terms of market share, Google is in a class by itself – it is difficult to get reliable stats, but experts reckon that Google controls up to 80% of the search engine market.

But, even though Google can bring you more traffic, Yahoo and Bing have less competition.
Could it be a good idea to focus on these other search engines when you are promotiong your web properties?

In our opinion – no! Here’s why:

Contrary to popular opinion, it is best to pick one search engine and focus your efforts on it alone.
Other search engines, particularly Bing, use a different criteria to rank webpages than Google, so you may not be able to rank well in both ( although often, you can ). So, you’ll have to focus on one search engine – this should be Google!

Ask yourself this: when was the last time you used Yahoo or Bing to search for something online?

Google is very likely where you do all of your searches online. Therefore, as a online marketer, Google is also where your focus should be.

Rest assured, the traffic that you would receive by ranking in the secondary search engines would be absolutely trivial compared to what you can get from Google.

But, what specifically makes Google so popular?

Simply put, Google is the most technologically advanced search engine around. It uses a crawler based system to access and index an incredible number of pages every second of every day. With its super-advanced algorithms, it produces highly relevant, fresh web content ( especially since the ground-breaking Google Caffiene update ).

Ok – their sponsored listings ( also known as adwords ads ) are irritating, but at this stage, everything else about the Google experience, for searchers and marketers alike, is pretty much fantastic.

So, focus on Google! And if you happen to rank well in the other search engine results pages, then well and good. But, if not, so what? Hit the top spots in Google and you’re laughing.

Even the searchers that do conduct searches on Bing and Yahoo probably search for the same terms on Google anyway, so do your-self a favour and focus on the big G.</div>

''Taken from http://www.seoassassins.com''
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